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What is Cholesterol?


How cholesterol works

Each cell in our body contains cholesterol – a waxy substance that helps our bodies make hormones and digest our food. Your body makes all of the cholesterol it needs and circulates it through the blood.

LDL cholesterol = bad cholesterol

LDL cholesterol is known as “bad cholesterol” because it contributes to hard deposits that form in the walls of blood vessels. 

HDL cholesterol = good cholesterol

HDL cholesterol or “good cholesterol” picks up excess cholesterol in the blood vessels and carries it away.

When there’s too much bad cholesterol in the blood, or not enough good cholesterol, cholesterol can build up inside the walls of blood vessels, making them narrower, and making it harder for blood to flow. This can raise the risk of having a heart attack or a stroke.

By practicing a few healthy habits every day, you can lower your LDL cholesterol and increase your HDL cholesterol, reducing your risk of a heart attack. Managing your cholesterol can help keep your body running smoothly.

Learn how to reduce your cholesterol

    * According to U.S. Food and Drug Administration (FDA): Foods containing at least 0.65 g per serving of plant sterol esters, eaten twice a day with meals for a daily total intake of at least 1.3 g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of our product supplies 1.14 g of plant sterol esters.

    Individual results may vary. Supplementation with plant sterol esters typically reduces cholesterol by 5-15% within several weeks. Adding other lifestyle changes, including a heart healthy diet, can reduce cholesterol by up to 30%. Repeat lipid testing is recommended.